The awards presentation took place at the QSR Media Conference 2022 in Sydney and members of the Plarre Foods Marketing Team attended the event to collect the award. The annual awards event features 16 award categories covering all aspects of the QSR business - other winners at the event included Red Rooster, KFC, Chatime and Soul Origin.
The Best Brand Transformation category is "For fast food and fast casual restaurants who have recently undergone a revamp. This could include anything from a new look for stores and restaurants or improved brand design that delivers a completely new brand experience." Ferguson Plarre was rewarded for work on the brand completed in 2021 and 2022
Head of Marketing, Chris Cotton said "We were delighted to visit Sydney and collect this award on behalf of everyone at Ferguson Plarre. I'm really proud of the teams right across the business who have made this possible. Just being shortlisted for an award at this event and to sit alongside major national and international competition is an honour but to win is a real testament to how good the work on the new Ferguson Plarre brand is.
We also need to thank Grant Davidson and his brilliant team at Davidson for all their help in developing the strategy and the initial design work that enabled this project be so successful"