New Brand, Same Family.
We're proud to officially announce the launch of our refreshed logo and brand assets as part of the ongoing evolution of the Ferguson Plarre brand.
Ferguson Plarre Bakehouses has always been and still is a family-owned and operated business. We have a long & proud history dating back to the 1800s and our brand and its offerings have needed to change to reflect and fulfill the needs and wants of our customers.
While we've been baking you happy for 120 years our brand has grown and so has the market. This bakeover has been an integral part of our brand development and business growth to continue baking you happy for another 120 years. The refreshed branding was specifically designed to ensure we maintained current brand recall for our customers. This means they'll still spot our store from a mile away and visit us to pick up some delicious treats and get a nostalgic experience.
From the days of black and white to the traditional maroon that reflected most bakeries, Ferguson Plarre has now hit the market with a bakeover and is ready to take on the latest baking craze, packaging challenges and marketing campaigns.
The new brand look is being rolled out across our stores, packaging, uniforms and digital assets, giving a contemporary look to a business that is steeped in tradition and heritage.
The Plarre family are still dedicated to baking you happy, serving up all your favourite award-winning pies, sweet treats, creative cakes and quality coffee.
The next generation of Ferguson Plarre Bakehouses is born, here’s to the next 120 years and beyond!